senior care

Boomer Health Tech Watch Releases New AARP-Sponsored Report

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

The AARP-sponsored 2014 interview report, “Challenging Innovators: Matching Offerings to the Needs of Older Adults,” reveals new tactics, but as much determination as ever. The interviewees in this report – including AgeTech West Executive Director Scott Peifer – advised new entrants to consider innovating at life transition points; seeking interested funders and accelerators, using crowdfunding to gain visibility; leveraging policy changes that open up new opportunities; entering a market at disruptive price points; and above all, seeking partnerships carefully – and early.

Download and read the full report.


Free Nintendo Wii and Microsoft Xbox 360 Exergames from AgeTech West

Thanks to a donation from the “Get Well Gamers Foundation,” AgeTech is distributing a couple dozen games to nonprofit West Coast LeadingAge members for use in older adult “exergaming” wellness programs. Nintendo Wii Games include the “Golds Gym Cardio Workout,” “Wii Fit,” “My Fitness Coach,” and “Yoga & Pilates Workouts,” and a few Microsoft Xbox 360 games include “Kinect Adventures,” Your Shape Fitness Evolved,” and “Dance Central.” More Wii and Xbox games are available depending on demand.

AgeTech has also submitted a grant proposal to the Consumer Electronics Association (CEA) Foundation to create a “” movement among the West Coast LeadingAge membership, in which it would distribute 50 Xbox One game consoles and games to participating providers and build a website to promote competitions among sites among other elements. Microsoft Corporation has donated $5,000 toward the purchase of Xbox game consoles.

Contact Scott Peifer at if you are interested in one of the games listed above for your community. Please include “Exergames” in the subject line.

Boost Census and Streamline Placements Through Web-Based Technology

April 8, 2014, 2:00PM-3:00PM Pacific

This free webinar will discuss how an innovative web-based platform can help Skilled Nursing and Assisted Living communities maintain higher census by getting on the short-list of health system discharge planners for pre-screened placements and increasing visibility to families seeking quality care for their loved ones, while speeding up necessary discharges to other levels of care. Hear how Atria, On Lok, Lytton Gardens and Stanford Hospital among others are using OpenPlacement to improve the success of their placements and referrals. OpenPlacement is a Developing Technology Partner of AgeTech West, a program of LeadingAge California, Oregon and Washington.


  • Learn about a new web-based platform that can connect Skilled Nursing and Assisted Living to discharge planners, care seekers & care givers
  • See how the system can help boost census and streamline placements by allowing discharge planners and those seeking care to find your services when it matters most – at the point of transition
  • Understand how you can use the platform to increase visibility and stand out among the competition by creating an attractive profile, share images, and create video content
  • Hear how peer aging service organizations and hospitals are using the system today


Dan Trigub, co-founder, OpenPlacement

Ron Salvador, Director of Social Services, Lytton Gardens

Matt Yarwood, Nursing Home Administrator, St. Francis Extended Care

Who should attend: Marketing Staff, Intake and Discharge/Transition Coordinators, Administrators, Directors

Offers one hour of CEU in: NHAP, CASP, BRN

Dan Trigub, Co-Founder, OpenPlacement

Dan is one of the co-founders of OpenPlacement and helps drive the company’s day-to-day operations.  Dan has 10 years of early stage startup, finance and consulting experience. Prior to OpenPlacement, Dan was an Associate at GCA Savvian Advisors, a leading M&A and Capital Advisory Investment Bank in San Francisco and worked extensively with emerging technology, Digital Health companies and healthcare providers. Most notably, Dan spent three years working closely with the management of one of the largest Long-Term Acute Care Hospital (LTACH) in Southern California which ultimately sold to Kindred Healthcare. An alumni of Vassar College, Dan earned a B.S. degree in Economics.

Ron Salvador, Director of Social Services, Lytton Gardens

Ron is the Director of Social Services at Lytton Gardens Health Care Center located in Palo Alto, CA. Ron has been working in Social Services for over 10 years. His areas of expertise include counseling, case management, discharge planning, social work consulting and behavioral assessment. Ron has an M.S. in Psychology and a Master of Social Work (MSW). He is in the process of completing his post-graduate Ph.D. in Clinical Psychology.

Matt YarwoodNursing Home Administrator, St. Francis Extended Care

Matt Yarwood is a third generation worker in the Skilled Nursing profession. His grandparents ran a SNF in Marin County in the 1950’s, and his father was CEO of CAHF in the late 1970’s, Director of Operations for Crestwood in the early 1980’s and CEO of AHCA in the early 2000’s. Matt is a Licensed Nursing Home Administrator, maintaining a 4 or 5 star rating at two skilled nursing care communities since 2009. Vintage Estates of Richmond is a 34 bed SNF, caring for mostly Medicaid recipients in the west county of Contra Costa. St Francis Extended Care is a 62 bed SNF in Hayward, caring for a combination of Medicaid and Medicare recipients in Alameda County. Matt was the President of the East Bay Chapter of CAHF from 2009-2013 and is now the Region 1 Chair, working with the East Bay, Santa Clara, Marin, and Redwood Chapters. In addition, Matt serves as the PAC Chair for CAHF as well as being a member of the PAR Board, GR Committee, and Board of Directors for CAHF.

Click here to learn more and to register.

Report Evaluates Role of Social Media in Chronic Disease Care

icons_smallA social media network can offer an individual education, motivation and support. According to a new report from the eHealth Initiative, it can also help individuals with chronic diseases achieve personal goals, correct high-risk behavior and better manage their conditions, thereby reducing the burden of chronic disease on the healthcare system. However, several challenges must first be addressed. These include:

  • Balancing transparency and anonymity;
  • Concerns about privacy and HIPAA compliance;
  • The digital divide among elderly and minority populations; and
  • Authenticity of online information since content is typically user-generated

Benefits include improved access to health information and providing a new tool for communication among caregivers and family members to discuss shared experiences. The full report is available here.


AgeTech Advisory Council Member to Present at ASA’s Annual Conference

generations-cover-winter2012-13AgeTech Advisory Council Member and Premier Provider Partner Kari Olson, chief innovation and technology officer at Front Porch published in American Society on Aging’s (ASA) Generations, will present in a General Session at ASA’s annual conference. Kari’s article, “Transcending Place and Transforming Aging through Online and Offline Experiences” discusses how the internet provides a vast market for services geared toward aging in place and contends that when used in combination, many fulfill the six dimensions of wellness required to thrive.  Kari will present in a General Session at the Aging in America conference entitled “Technology and Quality of Older Life in the 21st Century” on Friday, March 14 together with AgeTech partner Aging2.0’s Katy Fike and Paul Tang, MD, VP and Chief Innovation and Technology Officer at the Palo Alto Medical Foundation. Read Kari’s complete article here.