senior care

AgeTech Announces Pitch-for-Pilot Partners




Two weeks following its most successful conference to date, AgeTech West is pleased to announce a dozen pilot project pairings from the second annual “Pitch-for-Pilots (P4P)” in partnership with Aging2.0. The ‘innovation vibe’ in Seattle was a very fitting setting for the event focused on transforming the aging services experience. With over 300 people in attendance from 25 states and four countries representing for profit and nonprofit providers, AgeTech’s speakers challenged providers to disrupt themselves by innovating existing services and inventing new ones by leveraging the latest technologies.

Attendees were inspired by innovations in 3D sensing and caregiver robotics and an outstanding panel session by providers who piloted technology innovations in last year’s Pitch-for-Pilots, including Hallmark Rehab who piloted Liftware, now part of Google, Eskaton who piloted Live!y, and Front Porch who piloted Tapestry. Google and a Place for Mom gave providers a wake-up call on how older consumers are searching for services and housing, and the need to reprioritize how internet leads are handled versus “walk-ins” if they are to effectively sync their service offerings with consumers and family interests in a timely manner.

A “state of the state” aging technology executive panel provided attendees with leading market insights and a road map of what’s next, but an older adult focus-group panel stole the show with their forthright thoughts and feelings about technology’s role and impact for aging in everyday life. With over 40 speakers and ample networking time, the day and a half event was packed full of rich content and opportunities for hatching new ideas and striking strategic partnerships with peers and technology entrepreneurs.
And if you missed the “BIG NEWS,” AgeTech West and Aging2.0 announced their plan to join forces, creating the “Aging2.0 Alliance” and continuing the conference as Aging2.0’s “AgeTech Conference and EXPO,” with the next event tentatively planned for San Francisco November 2015.

Now to the Pitch for Pilot pairings. 34 providers in attendance submitted applications for 8 pilot opportunities. GeriJoy and GrandCare tied for the greatest number of applications (7 apiece), and Cadence Biomedical won the best pitch for its Kickstart Walking System. Because a few P4P companies were game for more than one pilot partner, we have made 12 formal P4P pairings. Pairings were thoroughly evaluated to find the best-fit possible for both parties.

Drumroll please… the 2014-15 PITCH-FOR-PILOT Partners are:

accushieldAccushield is a technology that adds a layer of protection for the residents, staff and property owners of senior living communities by screening and tracking third-party vendors and visitors, and to empower community management, vendor management and families with easy, mobile access to information about vendor activity.

Wesley Homes, Des Moines, WA
The, Glendale & Escondido, CA
The Hearthstone, Seattle, WA


Cadence Biomedical offers the Kickstart Walking System to accelerate walking recovery for neurological patients in long term care facilities.

Tacoma Lutheran Retirement Community, Tacoma, WA
Hallmark Rehabilitation, various locations

cubigoCubigo is a cloud-based communication and integration platform to support aging in   place with community interaction and services and a superior, easy to use UI and data analytics.

Jewish Senior Living Group, Palo Alto, CA

geekatooGeekatoo is a nationwide in-home tech support platform. Like Geek Squad except cheaper, better, faster. 

Episcopal Senior Communities, Oakland, CA
Los Angeles Jewish Home, Reseda, CA

GeriJoyGeriJoy’s 24×7 care team provides personalized memory care programming through always-present virtual pet avatars, improving quality of life, reducing cost of care, and engaging families.

Episcopal Senior Communities, Spring Lake Village, Santa Rosa, CA

grand_careGrandCare is a comprehensive caregiving technology combining activity sensing, telehealth, socialization and video chat into a simple touch-based platform for professional caregivers & health providers.

Los Angeles Jewish Home, Reseda, CA


grandPad is the safest and simplest tablet computer that effortlessly connects  seniors to those they love.

The Hearthstone, Seattle, WA

Sword_HealthAt SWORD Health, we’re performing an end-to-end reinvention of the motor rehabilitation industry with technologies that maximize the operational and therapeutic effectiveness of rehabilitation services.


Hallmark Rehabilitation, various locations

Apply now for the 2nd Annual Pitch for Pilots at the upcoming AgeTech West Conference (deadline Oct. 17)


An invaluable opportunity for innovative companies

If you’re a technology company focused on aging / long-term care, securing a pilot is often a critical step in your development but finding the a host organization can be a difficult and lengthy process. The Aging2.0 / AgeTech West Pitch for Pilots (P4P) event was designed to streamline this process and help accelerate innovation in our space.

The 2nd annual Pitch for Pilots session will take place at the AgeTech West Conference in Seattle, WA Nov 17-18, 2014 and will enable the next batch of 8-10 promising companies to pitch in front of hundreds of long-term care providers. Following the success of last year’s inaugural P4P, this year we expect even more interest from technology companies and industry partners. P4P is part of the opening session of the AgeTech West annual Conference and will involve innovative companies, both startups and more established firms, pitching their pilot proposals to a room full (200+) of representatives of long-term care providers from across the care continuum.

Attendees will vote in real-time on the quality of the pitch as well as their interest in doing a pilot with the company. Awards will be given at the closing session and pilot pairs will be matched and announced soon after the Conference. After pitching, each startup will also have the opportunity to exhibit and network for the remainder of the conference.

Pilot info: 4-6 weeks in a mutually agreed time in Q1 2015. There will be at least 10 pilot users; maybe more if mutually agreed upon. Tech company to provide hardware / software for free to the pilot organization and the users. Note: Even though the matched pilot needs to be at no charge to the host organization, each team will get a list of all the organizations who expressed interest in piloting their product.

Click Here to Apply Today

AgeTech West and Premier Provider Partner Front Porch Featured in National Publications

The Front Porch Center for Innovation and Wellbeing (FPCIW), an AgeTech Premier Provider Partner, was featured in a recent Forbes Magazine article entitled “Five Cool Tech Tools For Seniors,” highlighting five of FPCIW’s current technology projects. These include deployment of Paro, an animatronic baby harp seal for socialization and calming therapy with memory care residents, Dakim Brain Fitness for cognitive stimulation and memory improvements, Lively passive wellness monitoring, Tapestry social networking and the Stitch companionship matchmaking platform.

AgeTech West and FPCIW were also featured in a McKnights Long-term Care article entitled “Innovation lab: Evaluating a pilot project in long-term care.”  AgeTech Executive Director Scott Peifer was quoted as saying that for aging service providers, “innovation means the difference between being able to continue fulfilling their mission in serving older adults and being disrupted by a competitor, new entrant into the space or missed strategic opportunity. We believe it is far better for providers to recognize their “blind spots” and disrupt themselves by innovating their service models.” He further stated that “technology now plays a big part in making innovative service models scalable, as well as transforming the aging service experience in more traditional care models.” FPCIW Director Davis Park emphasized that participant recruitment and staff buy in are two critical elements of a successful pilot project.  The article’s author, Lola Rain, concludes the article by identifying nine important steps to take when embarking on a pilot project.

Don’t miss the chance to participate in AgeTech’s second round of the popular “Pitch for Pilots” at this year’s AgeTech West Conference and Tech Expo entitled “Sync in Seattle: Transforming the Aging Services Experience,” November 17-18 in Seattle, WA. Attendee registration opens August 15.



Boomer Health Tech Watch Releases New AARP-Sponsored Report

Baby boomers and seniors age 50+ comprise an enormous cohort. But they do not represent a market segment that can be divided neatly by age. This amorphous population of 100 million people confounds innovators with widely different needs, budgets and marketing channels. But entrepreneurs can learn from prospective customers, experts from specific sub-segments and market niches, and from the learnings of those who have done well.

The AARP-sponsored 2014 interview report, “Challenging Innovators: Matching Offerings to the Needs of Older Adults,” reveals new tactics, but as much determination as ever. The interviewees in this report – including AgeTech West Executive Director Scott Peifer – advised new entrants to consider innovating at life transition points; seeking interested funders and accelerators, using crowdfunding to gain visibility; leveraging policy changes that open up new opportunities; entering a market at disruptive price points; and above all, seeking partnerships carefully – and early.

Download and read the full report.

Call for Presentations: Deadline June 15!

AgeTech West is pleased to release its 2014 Call for Presentations. Following AgeTech’s successful conference in San Jose, CA., this year’s conference will take place at the Hyatt Olive 8 Hotel in downtown Seattle, WA. on November 17-18, 2014.

We are seeking presentation proposals for concurrent sessions that provide the latest technology-enabled care experiences, guidance and opportunities for West Coast leaders in support of the 2014 theme, “Sync in Seattle: Transforming the Aging Services Experience.”  We will explore how technology can better synchronize aging services with consumer desires to transform the aging services “user experience” for older adults and aging service providers alike.

The venue will offer first-class amenities and downtown Seattle opportunities for networking “sync-ups” with colleagues and technology innovators. Beginning on the early afternoon of Monday, November 17, the conference will feature a networking reception that night and will conclude by 3pm on Tuesday, November 18. Come in before the conference begins to enjoy a weekend in Seattle at the group rate of $149/night (subject to room availability).

Thanks in advance for helping to make this year’s event another catalyst for change!

Deadline to submit is June 15.

Free Nintendo Wii and Microsoft Xbox 360 Exergames from AgeTech West

Thanks to a donation from the “Get Well Gamers Foundation,” AgeTech is distributing a couple dozen games to nonprofit West Coast LeadingAge members for use in older adult “exergaming” wellness programs. Nintendo Wii Games include the “Golds Gym Cardio Workout,” “Wii Fit,” “My Fitness Coach,” and “Yoga & Pilates Workouts,” and a few Microsoft Xbox 360 games include “Kinect Adventures,” Your Shape Fitness Evolved,” and “Dance Central.” More Wii and Xbox games are available depending on demand.

AgeTech has also submitted a grant proposal to the Consumer Electronics Association (CEA) Foundation to create a “” movement among the West Coast LeadingAge membership, in which it would distribute 50 Xbox One game consoles and games to participating providers and build a website to promote competitions among sites among other elements. Microsoft Corporation has donated $5,000 toward the purchase of Xbox game consoles.

Contact Scott Peifer at if you are interested in one of the games listed above for your community. Please include “Exergames” in the subject line.

AgeTech West Executive Director to Speak at Boomer Business Summit

Scott Peifer, Executive Director of AgeTech West, will present in an analyst panel session entitled “Boomer and Senior Housing Trends,” alongside Cathy Smith, head of industry at Google, Inc., and Brad Fuqua of at the What’s Next Boomer Business Summit on March 13 in San Diego.

Scott will talk about how senior living and aging service providers are beginning to embrace technology in responding to the shifting needs and desires of older adults — positioning themselves to reach the “other 80-90%” of the older population who are unlikely to live in ‘senior housing communities.’ He will present examples of how two providers, Eskaton and Navigage, are innovating and reinventing themselves to respond to this opportunity.

A few seats are still available for the Summit – to learn more visit


Non-Profit PEP Housing and Lively Partner To Help Older Adults Stay Safer, Healthier While Living at Home Longer

From PRWeb: PEP Housing:,  a Northern California non-profit leader that provides low-cost housing for seniors, has announced a trial program with Lively: that will help its residents remain living independently at home longer. Lively is an activity-sharing product that uses passive sensors applied to everyday objects in the home to measure daily activity levels and automatically notify family members or other designated caregivers when anything may be amiss. Click here to read the full article.


Boost Census and Streamline Placements Through Web-Based Technology

April 8, 2014, 2:00PM-3:00PM Pacific

This free webinar will discuss how an innovative web-based platform can help Skilled Nursing and Assisted Living communities maintain higher census by getting on the short-list of health system discharge planners for pre-screened placements and increasing visibility to families seeking quality care for their loved ones, while speeding up necessary discharges to other levels of care. Hear how Atria, On Lok, Lytton Gardens and Stanford Hospital among others are using OpenPlacement to improve the success of their placements and referrals. OpenPlacement is a Developing Technology Partner of AgeTech West, a program of LeadingAge California, Oregon and Washington.


  • Learn about a new web-based platform that can connect Skilled Nursing and Assisted Living to discharge planners, care seekers & care givers
  • See how the system can help boost census and streamline placements by allowing discharge planners and those seeking care to find your services when it matters most – at the point of transition
  • Understand how you can use the platform to increase visibility and stand out among the competition by creating an attractive profile, share images, and create video content
  • Hear how peer aging service organizations and hospitals are using the system today


Dan Trigub, co-founder, OpenPlacement

Ron Salvador, Director of Social Services, Lytton Gardens

Matt Yarwood, Nursing Home Administrator, St. Francis Extended Care

Who should attend: Marketing Staff, Intake and Discharge/Transition Coordinators, Administrators, Directors

Offers one hour of CEU in: NHAP, CASP, BRN

Dan Trigub, Co-Founder, OpenPlacement

Dan is one of the co-founders of OpenPlacement and helps drive the company’s day-to-day operations.  Dan has 10 years of early stage startup, finance and consulting experience. Prior to OpenPlacement, Dan was an Associate at GCA Savvian Advisors, a leading M&A and Capital Advisory Investment Bank in San Francisco and worked extensively with emerging technology, Digital Health companies and healthcare providers. Most notably, Dan spent three years working closely with the management of one of the largest Long-Term Acute Care Hospital (LTACH) in Southern California which ultimately sold to Kindred Healthcare. An alumni of Vassar College, Dan earned a B.S. degree in Economics.

Ron Salvador, Director of Social Services, Lytton Gardens

Ron is the Director of Social Services at Lytton Gardens Health Care Center located in Palo Alto, CA. Ron has been working in Social Services for over 10 years. His areas of expertise include counseling, case management, discharge planning, social work consulting and behavioral assessment. Ron has an M.S. in Psychology and a Master of Social Work (MSW). He is in the process of completing his post-graduate Ph.D. in Clinical Psychology.

Matt YarwoodNursing Home Administrator, St. Francis Extended Care

Matt Yarwood is a third generation worker in the Skilled Nursing profession. His grandparents ran a SNF in Marin County in the 1950’s, and his father was CEO of CAHF in the late 1970’s, Director of Operations for Crestwood in the early 1980’s and CEO of AHCA in the early 2000’s. Matt is a Licensed Nursing Home Administrator, maintaining a 4 or 5 star rating at two skilled nursing care communities since 2009. Vintage Estates of Richmond is a 34 bed SNF, caring for mostly Medicaid recipients in the west county of Contra Costa. St Francis Extended Care is a 62 bed SNF in Hayward, caring for a combination of Medicaid and Medicare recipients in Alameda County. Matt was the President of the East Bay Chapter of CAHF from 2009-2013 and is now the Region 1 Chair, working with the East Bay, Santa Clara, Marin, and Redwood Chapters. In addition, Matt serves as the PAC Chair for CAHF as well as being a member of the PAR Board, GR Committee, and Board of Directors for CAHF.

Click here to learn more and to register.

Sync in Seattle: Transforming the Aging Experience

AgeTech West Conference heads to Seattle for 2014 Conference & Tech Expo

On the heels of a successful 2013 conference, more aptly described as a “happening” and “catalyst for change” in San Jose, California, AgeTech will head north to hold its 2014 event in trendy downtown Seattle, Washington.

This year we will explore how technology can better synchronize aging services with consumer desires to transform the aging “user experience” for older adults and aging service providers alike. Older adults will be directly involved in providing feedback and experiences on what they find appealing and empowering about various technologies, and what isn’t through interactive forums and “sync-ups.” Aging service providers will also give accounts of their experience in piloting new technologies to better meet older adult needs and desires.

Keynotes will be on tap from the likes of Seattle-based giants Amazon and Microsoft, addressing the bigger picture of how innovation and technology will continue to revolutionize services by better responding to consumer preferences, with a focus on older adults. Planning is also underway to offer new pilot project opportunities for aging service providers who are ready to step up and get started by piloting exciting new technologies.

The conference will offer first-class amenities for networking with colleagues and technology innovators at the sleek, modern Hyatt Olive 8 hotel at a bargain rate of $149/night. Take advantage of the downtown Seattle nightlife for your own strategic “sync-ups” with colleagues and potential partners. Seattle’s “LINK” light rail from the airport is only $2.75 and lands you three blocks from the hotel.

Beginning on the afternoon of Monday, November 17, the conference will feature a networking reception that night and will conclude by 3pm on Tuesday, November 18. Plan to arrive on Friday or Saturday before the conference and enjoy a weekend in Seattle at the group rate (subject to room availability).

The bottom line is that norms have changed; technology innovation offers real opportunities for better, more person-centered and efficient care and services for older adults. Service providers, payers and policy makers need to think differently about how care is provided, innovate work-processes and modify programs to take advantage of what technology has to offer in leveraging staff and improving service to sync with consumer needs and desires. Let’s not be caught flat-footed and be displaced by others who do a better job of appealing to aging consumers – let’s be our own disrupters.

Connect with AgeTech and stay up-to-date on conference developments at and by following us on Twitter at #syncinseattle, Facebook, and subscribing to our blog.